![]() Most importantly, you’ll get a list of related search terms. You’ll also get a map of which states (or countries, if you’re going international) have higher search interest. The scale above is relative, with 100 being maximum interest. In the above graph, you can see when interest peaked and waned. In this example we want to capture recent trends, so let’s go with past day. You can narrow your search based on location and the time period you want to search, going back as far as five years or as recently as four hours. Since it’s currently National Hispanic Heritage Month, let’s try that. But the biggest tool is your own searches. These are useful tools for getting a broad overview on what people care about right now. As of this writing, they’re offering data on the late Queen Elizabeth II and the WNBA playoffs along withlists of trends by geographic location. Google offers trend roundups on a variety of topics. It’s easy to geolocate and narrow down search trends to various countries or even states. Google Trends is a free utility that shows what people are searching for. ![]() ![]() Here are a few tips and tricks for tapping into the power of Google Trends to fuel your writing. This includes which words they use and what questions they have, vital bits of data that will help you better understand your audience - and how to create content that speaks to them. But with Google Trends we can see what groups of people are wondering around any given topic.
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